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Abstract Liquid crystalline elastomers (LCEs) that retain the cholesteric phase (CLCEs) are soft, polymeric materials that retain periodic structure and exhibit a selective reflection. While prior studies have examined thermochromism in CLCEs, the association of temperature change and reflection wavelength shift has been limited to 1.4 nm °C⁻¹. Here, CLCEs with intra‐mesogenic supramolecular bonds are prepared to enhance tunability as well triple the rate (e.g., 4.8 nm °C⁻¹). Specifically, these materials incorporate liquid crystalline monomers based on dimerized oxy‐benzoic acid (OBA) derivatives. Increasing the concentration of the OBA comonomers increases the magnitude of red‐shifting thermochromism of the selective reflection. At and above a threshold concentration, the selective reflection in the CLCEs can disappear upon heating, analogous to on‐off “switching.” Further, the introduction of the supramolecular bonds within the CLCE enable mechanical programming and enhanced one‐time tunable thermochromism via a one‐way shape memory process. Accordingly, this research could enable functional use in low temperature sensitive optical elements, fail‐safe thermal indicators for food packaging, and smart window coatings.